I was listening to the original iPod presentation from 2001, the '1000 songs in your pocket' one. Actually the most important part was at the beginning.

Apple is still executing that strategy. A quarter century later, every time you get a memory in Photos, that is Apple adding 'tremendous value' to devices. The devices are just data aggregators for an experience. It sucks with Siri, but when they get it right, boy do they get it right.

'We believe the Mac can become the center of your digital lifestyle. We're being surrounded by these amazing digital devices and we think that with the appropriate application software the Mac can add tremendous value to these devices and become an essential part of your life. That's our digital strategy in a nutshell.' - Steve Jobs